Priming is a memory effect in which exposure to one stimulus (i.e., perceptual pattern) influences the response to another stimulus.
Activity: Use the power of priming. For example, tell someone this: “What is the word spelled ‘S-H-O-P’?” Make sure that they say: “Shop.” Then immediately ask them: “What do you do when you come to a green light?” Their answer will likely be wrong.”
Subliminal advertising
This is how advertising works. e.g. frequency OTS
priming a behaviour using a logo and CTA - powerful
priming an attitude using an image - apple
priming an attitude using an image - apple
priming cooperation using wordsearch - http://www.powdthavee.co.uk/resources/dp4963.pdf
