1. A behavioural Science primer
2. Psychology in action: EOTF
3. What the literature tells us
4. Three core challenges
Imagine you land on an alien planet and discover two new intelligent lifeforms. Which of the following do you think is called Kiki and which one is called Bouba?
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Multi-item Priming
Reducing Loss Aversion
Attention Cues
Choice Architecture & Salience
Designing for working memory
Gestalt Principles: Similarity
Framing Effects: Variant Pricing
Price Anchoring: New vs. Traditional
Cognitive Dissonance & The Health Halo
Content Hierarchy & Improvised Preferences
Impulse Upsells
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Privacy & Control
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Queue Chunking
Wait time feedback
The Advantage
Different services create different memory profiles
Memory Profile Predicts Visit Intent
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